The Private Islands at One Old House Cay

01 — Project details

Enhance the social footprint and brand awareness for The Private Islands at Old House Cay, with the primary goal of increasing bookings. Through strategic content creation, targeted digital marketing, and partnership development, I elevated the island’s visibility, attracting high-end clientele. My efforts in social media growth, SEO, and brand collaborations successfully positioned the islands as a premier luxury destination, leading to a measurable increase in engagement and direct bookings.

02 — Creative process

Developed a data-driven marketing strategy for The Private Islands at Old House Cay to increase social footprint, brand awareness, and bookings. By analyzing engagement metrics, I refined content to resonate with the target audience—families with disposable income and outdoor enthusiasts. I created a mix of videos, static posts, and polls, leveraging testimonials and vacationer footage to tell immersive stories of the island experience. Facebook proved to be the most effective platform, where I implemented a weekly content calendar for consistent engagement. To enhance guest experiences, I established partnerships with local attractions like golf courses and museums to create exclusive packages. While we experimented with boosted posts, organic content performed just as well, leading to increased engagement. As a result, bookings, social media engagement, and follower growth saw a significant rise, with booking conversions as the primary success metric. This strategic approach positioned The Private Islands at Old House Cay as a premier luxury travel destination