Blink Lash and Beauty Bar

01 — Project details

Developed and executed a strategic marketing plan for Blink Lash & Beauty Bar to promote existing tenants and increase space leasing. By leveraging social media marketing, targeted content creation, and engagement strategies, I expanded the brand’s reach to attract beauty professionals. I highlighted tenant services, showcased available spaces, and implemented campaigns to drive leasing inquiries. Additionally, I refined messaging to align with industry trends and optimized visibility across digital platforms, contributing to increased interest and occupancy rates.

02 — Creative process

The creative process is centered around crafting a modern yet luxurious experience for women who value beauty and self-care. With a target audience of women aged 25-55 in West Knoxville, the marketing approach blends exclusivity and community, ensuring clients feel both pampered and connected. The brand aesthetic embraces soft pinks, whites, light greys, and purples, reinforcing a sophisticated and inviting atmosphere. Social media is the primary focus, utilizing a strategic mix of static posts, engaging reels, and quarterly beauty eventsto drive engagement. While social growth has significantly increased, the key goals remain boosting bookings and filling leasing spaces for beauty providers. Success is measured through leasing inquiries and service appointments, making each creative effort purposeful and results-driven